Internal product reference

Our coverage, line by line

38 State Farm product lines across 5 categories. Each card has the coverage detail for writing accurate policy descriptions, plus a why it sells list — short, persuasive lines you can read straight to a customer who's on the fence.

Comparison Tool

Pick a competitor carrier and a product line and get a side-by-side comparison with persuasive selling points you can export as a PDF. Attaching their declaration page or a screenshot of their coverage is optional — but when you do, the comparison is built from their actual limits and deductibles instead of general product differences.

Attachments (optional — screenshots or declaration pages)

Vehicle

State Farm has been No. 1 in car insurance since 1942. Core coverages repeat across every vehicle line: liability (BI/PD), collision, comprehensive, uninsured/underinsured motorist, medical payments and emergency road service.

Car

Liability, collision and comprehensive built around the driver, plus rental reimbursement and roadside.

Coverage detail

  • Bodily injury & property damage liability
  • Collision + comprehensive (glass, theft, weather, animal strike)
  • Uninsured/underinsured motorist, medical payments / PIP
  • Emergency road service, car rental & travel expense
  • Rideshare driver coverage add-on
  • Discounts: Drive Safe & Save, Steer Clear, multi-car, bundle, good student, defensive driving, anti-theft

Why it sells

  • Largest auto insurer in the country — claims get handled fast, by people, not a call-center maze
  • Safe driving literally pays: Drive Safe & Save can cut the premium up to 30%
  • Bundle auto with renters or home and customers save an average of ~$900 a year
  • One agent, one office, one phone number — no re-explaining your situation every time
  • 24/7 claims filing in the app, with roadside help two taps away

Motorcycle

Bikes, scooters, trikes and dirt bikes with rider-specific accessory protection.

Coverage detail

  • Liability, collision, comprehensive, UM/UIM
  • Optional equipment / custom parts coverage
  • Roadside assistance and trip interruption
  • Multi-bike, rider-course and mature-rider discounts

Why it sells

  • Your chrome, pipes and custom paint are covered — not just the stock bike
  • Roadside assistance built for bikes, including flatbed towing
  • Discounts for taking a rider safety course and for insuring more than one bike
  • Add it to an existing auto policy and keep everything on one bill

Boat & Personal Watercraft

One of the leading boat insurers — hull, motor, trailer and on-water liability.

Coverage detail

  • Hull, motor and trailer physical damage
  • Watercraft liability + medical payments
  • Emergency towing and wreckage removal
  • Personal effects and fishing equipment
  • Lay-up / seasonal storage rating

Why it sells

  • One of the biggest boat insurers in the U.S. — they know water claims
  • Covers the boat, motor AND trailer together, so nothing falls through a gap
  • On-water towing is included — a single tow can cost more than a year of premium
  • Pay less during the months the boat is stored, not on the water
  • Your rods, skis and gear on board are protected too

RV & Motorhome

Class A/B/C motorhomes, travel trailers and campers, including full-timer needs.

Coverage detail

  • Vehicle liability plus on-site/vacation liability
  • Total loss replacement on qualifying units
  • Personal belongings and attached accessories (awnings, satellite)
  • Emergency expense while the RV is uninhabitable

Why it sells

  • Total loss replacement on qualifying new units — a brand-new rig, not a depreciated check
  • Covered while parked and camping, not just while driving
  • Awnings, satellite dishes and everything you packed inside are included
  • Emergency lodging paid for if the RV can't be slept in after a claim
  • Full-timer options for customers who live in it year-round

ATV & Off-Road

ATVs, UTVs, side-by-sides, golf carts and snowmobiles.

Coverage detail

  • Liability while riding off-road or on permitted trails
  • Collision and comprehensive on the machine
  • Custom parts, winches and racks

Why it sells

  • Auto and homeowners policies usually stop at the property line — this doesn't
  • Covers theft out of a trailer or garage, which is how most of these disappear
  • Winches, racks and lift kits are insured, not excluded
  • Very low premium relative to the replacement cost of the machine

Classic & Antique Car

Agreed-value protection for collector vehicles with limited-use assumptions.

Coverage detail

  • Agreed value set at policy issue
  • Limited annual mileage / show-and-tour usage
  • Spare parts and restoration-in-progress options

Why it sells

  • Agreed value means the number is settled up front — no depreciation argument after a loss
  • Cheaper than a standard auto policy because the car isn't a daily driver
  • Covers the car mid-restoration, when it's most vulnerable
  • Spare parts inventory can be scheduled too

Non-Owner Car

Liability for licensed drivers without a vehicle — keeps continuous coverage on file.

Coverage detail

  • Liability while driving borrowed or rented cars
  • Satisfies SR-22 / state filing requirements
  • No physical damage coverage

Why it sells

  • Keeps coverage continuous, so the rate doesn't jump when they buy a car again
  • Satisfies court or DMV filing requirements without owning a vehicle
  • Protects them when they borrow a friend's car or rent on a trip
  • One of the cheapest policies we write

Commercial Auto

Vehicles titled to a business, from a single work truck to a small fleet.

Coverage detail

  • Owned, hired and non-owned auto liability
  • Physical damage on trucks, vans and trailers
  • Tools and equipment in transit

Why it sells

  • A personal auto policy can deny a business-use claim outright — this closes that hole
  • Covers employees driving their own cars on company errands (hired & non-owned)
  • Higher liability limits protect the business, not just the vehicle
  • Tools in the truck can be covered with the vehicle

Home & Property

State Farm insures more homes than any other U.S. company. Property forms share the same skeleton: dwelling (Coverage A), other structures, personal property, loss of use, personal liability and medical payments to others.

Homeowners

Full dwelling protection with replacement-cost options and California-specific exposures.

Coverage detail

  • Dwelling + other structures (detached garage, fence, shed)
  • Personal property, with replacement cost endorsement
  • Loss of use / additional living expense
  • Personal liability and medical payments to others
  • Options: increased dwelling limit, ordinance or law, backup of sewer/drain, earthquake (separate CEA policy), service line
  • Wildfire mitigation and defensible-space considerations

Why it sells

  • Insures more homes than anyone else in the U.S. — scale that shows up when a whole neighborhood files at once
  • Replacement cost rebuilds the home at today's prices, not a depreciated 1998 value
  • Increased dwelling limit absorbs construction-cost spikes after a disaster
  • Pays hotel, meals and rent while the house is being rebuilt
  • Liability protection follows the family everywhere, not just at home
  • Bundling with auto is usually the single biggest discount on the account

Condominium Unitowners

Fills the gap between the HOA master policy and the walls-in owner responsibility.

Coverage detail

  • Building property / interior improvements (walls-in)
  • Personal property and loss of use
  • Loss assessment coverage for HOA charges
  • Personal liability and medical payments

Why it sells

  • The HOA master policy usually stops at the drywall — everything inside is on the owner
  • Loss assessment pays their share when the HOA bills all owners after a big claim
  • Covers upgraded floors, counters and cabinets the master policy ignores
  • Pays for somewhere to live if the unit is unlivable
  • Inexpensive relative to the exposure — often under a hundred dollars a month

Renters

Low-premium personal property and liability for tenants — the classic bundle anchor.

Coverage detail

  • Personal property anywhere in the world
  • Loss of use if the unit is uninhabitable
  • Personal liability and medical payments
  • Bundles with auto for meaningful multi-line savings

Why it sells

  • The landlord's insurance covers the building — none of the tenant's belongings
  • Often costs about as much as a streaming subscription
  • Bundled with auto, the auto discount can nearly pay for the renters policy
  • Liability travels with them — a dog bite or a guest injury is covered
  • Belongings covered even in a car, a hotel or a storage unit

Rental Property / Landlord

Dwellings owned as investments and rented to others.

Coverage detail

  • Dwelling and other structures
  • Landlord's personal property on premises
  • Fair rental value / loss of rents
  • Premises liability for tenant and guest injury

Why it sells

  • Loss of rents keeps the mortgage paid while the unit is being repaired
  • A homeowners policy can be void once tenants move in — this is the correct form
  • Premises liability protects the investment when a tenant or guest gets hurt
  • Scales cleanly as they add doors to the portfolio

Personal Articles Policy

Scheduled, near-all-risk coverage for high-value items with no deductible.

Coverage detail

  • Jewelry, watches, furs, fine art, silverware
  • Cameras, musical instruments, collectibles, sports gear
  • Worldwide coverage including mysterious disappearance
  • Appraisal required above stated thresholds

Why it sells

  • No deductible — a lost diamond is paid in full, dollar one
  • Covers 'mysterious disappearance': the ring that's simply gone is still a claim
  • Homeowners policies typically cap jewelry theft around $1,500 total — this removes that cap
  • Worldwide protection, so the vacation trip is covered too
  • Usually only a few dollars a month per thousand of value

Manufactured Home

Mobile and manufactured homes on owned or leased land.

Coverage detail

  • Structure, attached carports, decks and skirting
  • Personal property and loss of use
  • Transport / relocation options
  • Personal liability and medical payments

Why it sells

  • Written specifically for manufactured construction, so claims aren't fought over the home type
  • Skirting, carports and decks are included, not treated as separate structures
  • Coverage available while the home is being moved
  • Same liability and loss-of-use protection a site-built home gets

Farm & Ranch

Combined personal and agricultural exposure for operations of any size.

Coverage detail

  • Farm dwelling and outbuildings (barns, silos)
  • Farm machinery, equipment and livestock
  • Harvested crops and stored grain
  • Farm liability including custom-farming operations

Why it sells

  • Home, barns, equipment and liability on one policy instead of four
  • Covers livestock and stored crops — the actual value of the operation
  • Farm liability handles custom work done for neighbors
  • Scales from a few acres and horses to a full commercial operation

Identity Restoration

Recovery-focused coverage after identity theft, usually a homeowners/renters endorsement.

Coverage detail

  • Case-manager assistance through restoration
  • Expense reimbursement (lost wages, notary, mailing, legal fees)
  • Credit monitoring and fraud-alert support

Why it sells

  • A real case manager does the calling and paperwork — that's the part that costs people weeks
  • Reimburses lost wages and legal fees spent cleaning it up
  • Pennies a month as an endorsement on a policy they already have
  • Identity theft hits more households every year than house fires

Life, Health & Personal

Life insurance and annuities issued by State Farm Life Insurance Company; health products vary by state and are sometimes underwritten by partner carriers. Availability and forms differ — always verify state approval before quoting.

Term Life

Temporary protection at the lowest initial cost — level 10/20/30-year and Return of Premium options.

Coverage detail

  • Level premium for the selected term
  • Convertible to permanent coverage without new underwriting
  • Riders: waiver of premium, children's term, accidental death
  • Typical use: income replacement, mortgage, child-raising years

Why it sells

  • The most coverage for the least money — big protection during the years the family is most exposed
  • Premium is locked for the whole term; it can't be raised on them
  • Convertible later even if their health changes — that option alone is worth having
  • Death benefit is generally income-tax-free to the beneficiary
  • Buy it young: rates are priced on today's age and health, permanently

Whole Life

Permanent coverage with guaranteed level premium and cash value that builds over time.

Coverage detail

  • Guaranteed death benefit and cash value growth
  • Participating — eligible for dividends (not guaranteed)
  • Limited-pay options (Single, 10-Pay, Paid-Up at 65)
  • Policy loans against accumulated cash value

Why it sells

  • Three guarantees in one: the premium never rises, the death benefit never shrinks, the cash value only grows
  • Coverage lasts their entire life — it never expires and can't be cancelled for health
  • Builds cash value they can borrow against for emergencies or opportunities
  • Eligible for dividends (not guaranteed) that can buy more coverage
  • Limited-pay options let them finish paying by retirement and keep coverage for life

Universal Life

Permanent life insurance with a flexible premium and an adjustable death benefit, built on an interest-crediting cash value account. Designed for customers whose income or obligations will change over time and who want lifetime coverage they can steer instead of a fixed contract.

Coverage detail

  • Permanent coverage — no expiry date as long as the policy stays funded
  • Flexible premium: pay the target, pay more into cash value, or (once value has built) skip a payment and let the account cover the monthly cost
  • Adjustable death benefit — increase with evidence of insurability, decrease without
  • Cash value credited interest at a declared rate with a contractual guaranteed minimum floor
  • Monthly deductions: cost of insurance, policy fee and expense charges come out of cash value
  • Death benefit options: Option A (level) vs Option B (face + accumulated cash value)
  • Policy loans and partial withdrawals available against cash value
  • Cash value grows tax-deferred; loans are generally not taxable while the policy stays in force
  • Riders: waiver of monthly deduction, children's term, accidental death, guaranteed insurability, terminal illness/accelerated death benefit
  • Survivorship (second-to-die) UL for estate planning on two lives
  • Watch-outs to disclose: underfunding or a drop in credited rates can drive rising cost-of-insurance charges and lapse the policy; annual in-force illustration reviews are required practice

Why it sells

  • Lifetime protection that bends with their life — pay more in strong years, less in tight ones, without losing the policy
  • Premium isn't a fixed bill they can fail: once cash value builds, the policy can cover its own monthly cost through a job change, a layoff or a new baby
  • Raise the death benefit when a mortgage, a business or another child arrives; lower it when the kids are grown and the house is paid off
  • Cash value grows tax-deferred with a guaranteed minimum interest floor — it can't be credited below the contract's guarantee
  • They can borrow against the cash value for a down payment, tuition or an emergency without a credit check or a bank
  • Option B pays the face amount PLUS the accumulated cash value, so the benefit grows alongside the account
  • Accelerated death benefit lets them access money while living if diagnosed as terminally ill
  • Death benefit is generally income-tax-free to beneficiaries and can pay estate costs so heirs don't sell assets in a hurry
  • Cheaper than whole life for the same face amount, while still being permanent — the middle ground for customers who want lifetime coverage without a rigid premium
  • Best fit: 30–55, income expected to rise or fluctuate, wants permanent coverage plus a flexible tax-deferred savings component
  • Be straight with them: it needs a funding review every year or two — that annual check-in is part of what they're buying from this office

Final Expense

Small-face permanent coverage for funeral and end-of-life costs, simplified underwriting.

Coverage detail

  • Modest face amounts, typically $10k–$25k
  • Simplified issue — fewer medical questions
  • Senior-market positioning

Why it sells

  • A funeral now runs $8,000–$12,000 — this keeps that off the kids' credit cards
  • Simplified underwriting: often no medical exam, just a few health questions
  • Premium and benefit are locked for life
  • Money is paid quickly and can be used for anything, not just the funeral

Annuities

Tax-deferred accumulation and guaranteed retirement income.

Coverage detail

  • Deferred fixed and flexible-premium deferred annuities
  • Single premium immediate annuity for income now
  • IRA / Roth IRA qualified options
  • Guaranteed minimum interest rate; surrender schedule applies

Why it sells

  • Income they cannot outlive — a paycheck that keeps coming after the working one stops
  • Guaranteed minimum interest rate, so the balance doesn't ride the stock market
  • Growth is tax-deferred: nothing is taxed until they take it out
  • No IRS annual contribution cap like an IRA or 401(k)
  • Names a beneficiary directly, so it generally avoids probate

Medicare Supplement

Fills Original Medicare gaps — deductibles, coinsurance and copays.

Coverage detail

  • Standardized plans (A, F, G, N availability varies)
  • Guaranteed issue during open enrollment windows
  • Any provider that accepts Medicare

Why it sells

  • Original Medicare leaves roughly 20% of costs with no cap — this closes that
  • Any doctor or hospital that takes Medicare: no networks, no referrals
  • Coverage travels with them anywhere in the country
  • Enroll during the open window and health questions are off the table
  • Predictable monthly cost instead of surprise hospital bills

Supplemental Health

Cash benefits paid directly to the insured, independent of major medical.

Coverage detail

  • Hospital income and accident-only plans
  • Specified/critical illness benefits
  • Benefits paid regardless of other coverage

Why it sells

  • Cash is paid to them, not the hospital — usable for rent, groceries or childcare
  • Pays on top of whatever their major medical pays, with no coordination
  • Covers the deductible gap that high-deductible plans create
  • Low premium for a benefit that shows up exactly when income stops

Individual Health

Major medical and short-term plans, availability driven by state and marketplace rules.

Coverage detail

  • Individual and family major medical
  • Short-term / bridge coverage where permitted
  • High-deductible plans pairing with an HSA

Why it sells

  • Bridges the gap between jobs so a hospital stay isn't financially catastrophic
  • HSA-eligible plans give a triple tax advantage on medical savings
  • Local agent to walk them through plan selection instead of a government website

Disability Income

Replaces a portion of earned income when illness or injury stops the paycheck.

Coverage detail

  • Short-term and long-term benefit periods
  • Elimination period selection drives premium
  • Own-occupation and residual disability options

Why it sells

  • Their paycheck is the asset that pays for every other asset — this is the one most people never insure
  • Roughly 1 in 4 of today's 20-year-olds will be out of work a year or more before retirement
  • Benefits are generally tax-free when they pay the premium personally
  • Own-occupation definitions pay if they can't do THEIR job, not any job
  • Residual benefits keep paying while they ease back to part-time

Personal Liability Umbrella

Excess liability above the limits on auto, home, boat and rental property.

Coverage detail

  • Typically $1M–$5M in additional limits
  • Underlying-limit requirements must be met
  • Covers defense costs and some claims underlying policies exclude

Why it sells

  • A million in extra protection usually costs a couple hundred dollars a year — the best value on the shelf
  • One serious at-fault accident can exceed auto limits and reach wages and savings
  • Legal defense costs are covered, and those bills start before any verdict
  • Picks up exposures like libel, slander and some rental-property claims
  • Essential once there are teen drivers, a pool, a dog or real assets to protect

Pet Medical

Accident and illness plan for dogs and cats, administered through Trupanion.

Coverage detail

  • Accident, illness, hereditary and congenital conditions
  • Any licensed vet, specialist or emergency clinic
  • Optional wellness add-ons; no per-condition payout caps

Why it sells

  • No payout caps per condition — a chronic diagnosis doesn't hit a ceiling
  • Any licensed vet, specialist or ER clinic; no network to check first
  • Covers hereditary and congenital conditions many competitors exclude
  • Turns a $6,000 emergency surgery into a decision about the pet, not the money

Small Business

Written for storefronts, contractors, professional services and light manufacturing. Most accounts start with a Business Owners Policy and layer on the exposures the BOP excludes.

Business Owners Policy (BOP)

Property and general liability packaged for small to mid-size operations.

Coverage detail

  • Building and business personal property
  • General liability (premises, products, completed operations)
  • Business interruption / loss of income
  • Equipment breakdown and spoilage options

Why it sells

  • Property plus liability in one package — cheaper than buying the pieces separately
  • Business interruption keeps payroll and rent paid while the doors are closed
  • Satisfies the certificate of insurance most landlords and clients demand
  • One renewal date, one bill, one agent who already knows the business

General & Professional Liability

Third-party bodily injury and property damage, plus errors in professional services.

Coverage detail

  • Premises and operations liability
  • Products & completed operations
  • Professional liability / E&O for service businesses
  • Personal and advertising injury

Why it sells

  • Pays defense costs even when the claim is meritless — most of the money is spent proving innocence
  • Required to sign most commercial contracts and leases
  • E&O covers the advice and work product, which GL alone will not
  • One slip-and-fall can exceed a year of revenue for a small shop

Commercial Property

Buildings, contents, inventory and tenant improvements at scheduled locations.

Coverage detail

  • Replacement cost or actual cash value valuation
  • Signs, outdoor property and tenant betterments
  • Extra expense to keep operating after a loss

Why it sells

  • Replacement cost rebuilds and restocks at today's prices
  • Covers the build-out they paid for in a leased space — the landlord's policy won't
  • Extra expense funds a temporary location so customers aren't lost to a competitor
  • Signage and outdoor property included

Workers' Compensation

Statutory benefits for employee injury and employer's liability.

Coverage detail

  • Medical, wage replacement and rehabilitation benefits
  • Employer's liability (Part B)
  • Class-code and payroll-driven rating with audit

Why it sells

  • Legally required in California with employees — penalties for going without are severe
  • Pays the injured employee's medical and lost wages so it doesn't come out of the business
  • Employer's liability protects the owner from the resulting lawsuit
  • Correct class coding at the audit is where we save them real money

Commercial Umbrella

Excess limits above commercial GL, commercial auto and employer's liability.

Coverage detail

  • Additional $1M+ over underlying policies
  • Meets contract and landlord limit requirements
  • Defense costs outside the limit on many forms

Why it sells

  • Unlocks bigger contracts — many require limits the base policy can't reach
  • Cheapest limit they will ever buy on a dollar-for-dollar basis
  • Sits over general liability, commercial auto and employer's liability at once
  • One judgment above the underlying limit can end the business

Contractors

Trades and job-site exposures for licensed contractors and subs.

Coverage detail

  • Tools and equipment (inland marine)
  • Installation floater for materials before hand-off
  • Additional insured endorsements for GCs and owners

Why it sells

  • Tools stolen off the truck overnight are covered — that's the most common claim in the trade
  • Installation floater protects materials on site before the job is signed off
  • Additional insured certificates issued fast, so they don't lose a job waiting on paperwork
  • Coverage follows the crew from job to job, not one fixed address

Surety & Fidelity Bonds

Guarantees of performance and protection against employee dishonesty.

Coverage detail

  • License and permit bonds
  • Performance and payment bonds
  • Employee dishonesty / fidelity bonds
  • Underwritten on credit and financials, not loss history

Why it sells

  • Required to hold a contractor's license and to bid most public work
  • A bond makes them look bigger and safer to the customer signing the contract
  • Fidelity coverage protects against theft by their own employees — the loss nobody plans for
  • Fast turnaround on license and permit bonds so a renewal never lapses

Financial Services

Banking and investment products are offered through State Farm affiliates and partners (deposit and lending through partner banks; mutual funds and 529s through State Farm VP Management Corp). Licensing requirements differ from P&C — confirm registration before discussing.

Deposit Products

Everyday banking through partner-bank arrangements.

Coverage detail

  • Checking and savings
  • Money market and CDs
  • FDIC insured through the issuing bank

Why it sells

  • FDIC insured through the issuing bank — principal is protected
  • Keeps insurance and banking with one relationship they already trust
  • CDs and money market for cash they want earning without market risk

Lending

Consumer and small-business credit referred through partner institutions.

Coverage detail

  • Auto and personal loans
  • Home mortgage and refinance referrals
  • Small-business lending

Why it sells

  • Financing and the insurance on the same asset handled in one conversation
  • Coverage is in place the day the loan funds — no lender-placed insurance surprise
  • A familiar local contact instead of an anonymous online lender

Mutual Funds & 529

Registered investment products for long-term and education goals.

Coverage detail

  • State Farm mutual fund line-up
  • 529 college savings plans
  • IRA and Roth IRA accounts
  • Securities licensing required to sell

Why it sells

  • 529 earnings grow tax-free when used for qualified education costs
  • Roth IRA withdrawals in retirement are generally tax-free
  • Small automatic monthly contributions compound over 18 years
  • Protection and long-term savings planned together, not in separate silos

Financial Cards

Credit card products issued by partner institutions.

Coverage detail

  • Consumer credit cards
  • Rewards programs vary by issuer
  • Issued and serviced by the partner bank

Why it sells

  • Rewards on spending they already do
  • Backed by an established issuing bank with full fraud protection
  • Rounds out the household relationship in one place

Internal reference only. Product availability, coverage names, endorsements, discounts and underwriting rules vary by state and change over time — confirm current forms, figures and eligibility in the State Farm systems before quoting anything to a customer. Talking points are guidance, not guarantees; never present an estimate or savings figure as a promise.