Internal product reference
38 State Farm product lines across 5 categories. Each card has the coverage detail for writing accurate policy descriptions, plus a why it sells list — short, persuasive lines you can read straight to a customer who's on the fence.
Pick a competitor carrier and a product line and get a side-by-side comparison with persuasive selling points you can export as a PDF. Attaching their declaration page or a screenshot of their coverage is optional — but when you do, the comparison is built from their actual limits and deductibles instead of general product differences.
State Farm has been No. 1 in car insurance since 1942. Core coverages repeat across every vehicle line: liability (BI/PD), collision, comprehensive, uninsured/underinsured motorist, medical payments and emergency road service.
Car
Liability, collision and comprehensive built around the driver, plus rental reimbursement and roadside.
Coverage detail
Why it sells
Motorcycle
Bikes, scooters, trikes and dirt bikes with rider-specific accessory protection.
Coverage detail
Why it sells
Boat & Personal Watercraft
One of the leading boat insurers — hull, motor, trailer and on-water liability.
Coverage detail
Why it sells
RV & Motorhome
Class A/B/C motorhomes, travel trailers and campers, including full-timer needs.
Coverage detail
Why it sells
ATV & Off-Road
ATVs, UTVs, side-by-sides, golf carts and snowmobiles.
Coverage detail
Why it sells
Classic & Antique Car
Agreed-value protection for collector vehicles with limited-use assumptions.
Coverage detail
Why it sells
Non-Owner Car
Liability for licensed drivers without a vehicle — keeps continuous coverage on file.
Coverage detail
Why it sells
Commercial Auto
Vehicles titled to a business, from a single work truck to a small fleet.
Coverage detail
Why it sells
State Farm insures more homes than any other U.S. company. Property forms share the same skeleton: dwelling (Coverage A), other structures, personal property, loss of use, personal liability and medical payments to others.
Homeowners
Full dwelling protection with replacement-cost options and California-specific exposures.
Coverage detail
Why it sells
Condominium Unitowners
Fills the gap between the HOA master policy and the walls-in owner responsibility.
Coverage detail
Why it sells
Renters
Low-premium personal property and liability for tenants — the classic bundle anchor.
Coverage detail
Why it sells
Rental Property / Landlord
Dwellings owned as investments and rented to others.
Coverage detail
Why it sells
Personal Articles Policy
Scheduled, near-all-risk coverage for high-value items with no deductible.
Coverage detail
Why it sells
Manufactured Home
Mobile and manufactured homes on owned or leased land.
Coverage detail
Why it sells
Farm & Ranch
Combined personal and agricultural exposure for operations of any size.
Coverage detail
Why it sells
Identity Restoration
Recovery-focused coverage after identity theft, usually a homeowners/renters endorsement.
Coverage detail
Why it sells
Life insurance and annuities issued by State Farm Life Insurance Company; health products vary by state and are sometimes underwritten by partner carriers. Availability and forms differ — always verify state approval before quoting.
Term Life
Temporary protection at the lowest initial cost — level 10/20/30-year and Return of Premium options.
Coverage detail
Why it sells
Whole Life
Permanent coverage with guaranteed level premium and cash value that builds over time.
Coverage detail
Why it sells
Universal Life
Permanent life insurance with a flexible premium and an adjustable death benefit, built on an interest-crediting cash value account. Designed for customers whose income or obligations will change over time and who want lifetime coverage they can steer instead of a fixed contract.
Coverage detail
Why it sells
Final Expense
Small-face permanent coverage for funeral and end-of-life costs, simplified underwriting.
Coverage detail
Why it sells
Annuities
Tax-deferred accumulation and guaranteed retirement income.
Coverage detail
Why it sells
Medicare Supplement
Fills Original Medicare gaps — deductibles, coinsurance and copays.
Coverage detail
Why it sells
Supplemental Health
Cash benefits paid directly to the insured, independent of major medical.
Coverage detail
Why it sells
Individual Health
Major medical and short-term plans, availability driven by state and marketplace rules.
Coverage detail
Why it sells
Disability Income
Replaces a portion of earned income when illness or injury stops the paycheck.
Coverage detail
Why it sells
Personal Liability Umbrella
Excess liability above the limits on auto, home, boat and rental property.
Coverage detail
Why it sells
Pet Medical
Accident and illness plan for dogs and cats, administered through Trupanion.
Coverage detail
Why it sells
Written for storefronts, contractors, professional services and light manufacturing. Most accounts start with a Business Owners Policy and layer on the exposures the BOP excludes.
Business Owners Policy (BOP)
Property and general liability packaged for small to mid-size operations.
Coverage detail
Why it sells
General & Professional Liability
Third-party bodily injury and property damage, plus errors in professional services.
Coverage detail
Why it sells
Commercial Property
Buildings, contents, inventory and tenant improvements at scheduled locations.
Coverage detail
Why it sells
Workers' Compensation
Statutory benefits for employee injury and employer's liability.
Coverage detail
Why it sells
Commercial Umbrella
Excess limits above commercial GL, commercial auto and employer's liability.
Coverage detail
Why it sells
Contractors
Trades and job-site exposures for licensed contractors and subs.
Coverage detail
Why it sells
Surety & Fidelity Bonds
Guarantees of performance and protection against employee dishonesty.
Coverage detail
Why it sells
Banking and investment products are offered through State Farm affiliates and partners (deposit and lending through partner banks; mutual funds and 529s through State Farm VP Management Corp). Licensing requirements differ from P&C — confirm registration before discussing.
Deposit Products
Everyday banking through partner-bank arrangements.
Coverage detail
Why it sells
Lending
Consumer and small-business credit referred through partner institutions.
Coverage detail
Why it sells
Mutual Funds & 529
Registered investment products for long-term and education goals.
Coverage detail
Why it sells
Financial Cards
Credit card products issued by partner institutions.
Coverage detail
Why it sells
Internal reference only. Product availability, coverage names, endorsements, discounts and underwriting rules vary by state and change over time — confirm current forms, figures and eligibility in the State Farm systems before quoting anything to a customer. Talking points are guidance, not guarantees; never present an estimate or savings figure as a promise.